About
An advisory practice built inside the implement trade, not above it.
EBIDTA Enterprises works with the small and unorganised manufacturers who build most of
India's farm implements. We are not a management consultancy that discovered agriculture, and
we are not a dealer with an opinion. We have spent our careers in this trade and we have kept
the business narrow enough that our advice cannot be bought.
55+Combined years in Indian farm machinery
Tillage to harvestEvery machine class, including self-propelled
Pan-IndiaManufacturers we work with, in every cluster
IndependentPaid by our clients — never by a manufacturer or dealer
The partners
Two partners, both from inside this industry.
Thirty years at business-head level in Indian farm equipment, carrying P&L for product development, strategy, sales and marketing built through channel partners. His career runs through the tractor majors — Mahindra & Mahindra, Case New Holland and TAFE — and, most relevant to the implement trade, through Maschio Gaspardo, the world-renowned agricultural machinery MNC, alongside Sonalika and the Jagatjit group. Latterly Chief Executive Officer at Jai Auto, across domestic and South East Asian markets. An engineering graduate of Punjab Engineering College, Chandigarh.
Sunil Malik — full profile → Twenty-seven years in Indian farm mechanization, built inside the machinery businesses themselves. Business Head at Greaves Cotton in Pune, and before that Business Head of the Shaktiman–GRIMME Root Crop Solutions joint venture in Rajkot, which he took from concept to ₹25 crore of annual revenue in its second year. Earlier a Regional Business Head at TAFE, with roles at Escorts and New Holland before that. Today Director of Agrovent Technologies and Agpro Consulting. A B.Tech in Agricultural Engineering from the College of Agricultural Engineering, Jabalpur, so the machines are read as engineering before they are read as product.
Devendra K Jha — full profile → Where we work
We work pan-India, from two offices placed where the implements are made.
Our clients are in every state that builds or buys farm implements, and we travel to them.
The offices sit in the clusters because the Indian implement trade is a cluster business —
being in one is the difference between knowing a market and reading about it.
Chandigarh officeLudhiana · Karnal · Jalandhar
The Punjab–Haryana implement belt. Rotavators, super seeders, happy seeders, straw management — the densest concentration of small implement makers in the country, and the most policy-exposed.
Pune officeKolhapur · Rajkot
The western trade. Cane and horticulture mechanization, pneumatic planters, and Gujarat's fabrication base — a very different cost structure and a very different dealer culture from the north.
Covered from PuneCoimbatore
The southern engineering cluster. Power tillers, sprayers and precision equipment, with more organised manufacturing practice than the northern belt and stronger export orientation.
