Twenty-seven years in Indian farm mechanization — tractors and implements, P&L ownership and national channel building. Director of the Indian subsidiary of Agrovent, the Moscow-headquartered group operating across Belarus, Dubai and the CIS.
Tractors & implementsBoth sides of the trade — majors and specialist ventures
Shaktiman GRIMMEIndo-German root crop venture, led from concept
B.TechAgricultural engineering, before the commercial career
Expertise
Where the depth actually is.
Creating a category
Took an Indo-German root crop venture from concept to commercial supply, in a market with no established segment for it.
Designing a channel
Appointed dealers into defined territory rather than accepting whoever came forward — the distinction most small makers never get to draw.
Competing as the challenger
Positioned against entrenched incumbents in premium horsepower, which is a question of where you fight, not how deep you discount.
Fixing the cash cycle
Re-engineered order-to-cash in a machinery business. For a seasonal manufacturer that constraint usually bites harder than demand.
Reading the machine
Agricultural engineering underneath a commercial career, so specification and failure modes are assessed before they become sales questions.
Background
Where the experience comes from.
Agrovent
Director — Indian subsidiary
Current · Moscow-headquartered group, with operations across Belarus, Dubai and the CIS
Agpro Consulting
Director
Current
Greaves Cotton
Business Head
Pune · farm equipment P&L, product roadmap and national distribution
Shaktiman–GRIMME Root Crop Solutions
Business Head — International Joint Venture
Rajkot · Indo-German potato and root crop machinery
Education. B.Tech Agricultural Engineering, College of Agricultural Engineering, Jabalpur · MBA, Bhopal University
Works on
What clients bring to Devendra.
Root crop machinery — potato planters and harvestersTractor and implement business P&LDealer and channel network developmentGo-to-market strategy for farm equipmentNew category creation and product roadmapsAgricultural engineering and machine specification
Thirty years at business-head level in Indian farm equipment, carrying P&L for product development, strategy, sales and marketing built through channel partners. His career runs through the tractor majors — Mahindra & Mahindra, Case New Holland and TAFE — and, most relevant to the implement trade, through Maschio Gaspardo, the world-renowned agricultural machinery MNC, alongside Sonalika and the Jagatjit group. Latterly Chief Executive Officer at Jai Auto, across domestic and South East Asian markets. An engineering graduate of Punjab Engineering College, Chandigarh.
A short conversation is usually enough for us to tell you whether we can be useful, and what it would involve. WhatsApp is the fastest way to reach us. Hindi, Punjabi and Gujarati are all fine.
