Thirty years at business-head level in Indian farm equipment — P&L, product development, strategy, and sales built through channel partners, across the tractor majors and the implement trade.
Tractors & implementsCategories led, from majors to specialist MNCs
India & SE AsiaMarkets built and managed
Expertise
Where the depth actually is.
Owning the P&L
Full responsibility for revenue, margin and product strategy at business-head level — not advising on someone else's numbers.
Selling through others
A career built on channel partners. What makes a dealer commit to one manufacturer over another is the question of thirty years.
Both sides of the trade
Time inside the tractor majors and inside a specialist implement MNC — the two worlds small makers sell into without seeing either.
Taking product to market
Product development and positioning, not only distribution: deciding what a machine should be before deciding how to sell it.
Beyond the home market
Built and managed South East Asian markets alongside domestic ones, where Indian implement makers increasingly look next.
Background
Where the experience comes from.
Jai Auto
Chief Executive Officer
Farm equipment; domestic and South East Asian markets
Maschio Gaspardo
Business head level
The world-renowned agricultural machinery MNC
Sonalika
Business head level
Tractors and farm equipment
Jagatjit Group
Business head level
Education. Punjab Engineering College, Chandigarh
Works on
What clients bring to Sunil.
P&L ownership in farm equipmentProduct development and category strategyChannel partner and dealer network developmentSales and marketing for agricultural machineryExport and South East Asian markets
Twenty-seven years in Indian farm mechanization, built inside the machinery businesses themselves. Business Head at Greaves Cotton in Pune, and before that Business Head of the Shaktiman–GRIMME Root Crop Solutions joint venture in Rajkot, which he took from concept to ₹25 crore of annual revenue in its second year. Earlier a Regional Business Head at TAFE, with roles at Escorts and New Holland before that. He now heads the Indian subsidiary of Agrovent, the Moscow-headquartered group with operations across Belarus, Dubai and the CIS, and is a Director of Agpro Consulting. A B.Tech in Agricultural Engineering from the College of Agricultural Engineering, Jabalpur, so the machines are read as engineering before they are read as product.
A short conversation is usually enough for us to tell you whether we can be useful, and what it would involve. WhatsApp is the fastest way to reach us. Hindi, Punjabi and Gujarati are all fine.
